Change is good
After many years of being known as Bike Life, today marks a new beginning as On The Trail. Over the last 8 years, Bike Life became very much part of who we are, but sometimes its time to move on, change gear, and forge ahead.
Some people fear change, but we think changing is a good thing. It can breathe new energy into things, give them new life, and with new life comes creativity, character and new adventures.
“Change will not come if we wait for some other person, or if we wait for some other time. We are the ones we've been waiting for. We are the change that we seek.” ― Barack Obama
Down the trail together
Join us as we set out on this new trail. Some of the journey will feel the same; great locations, stories and adventures. Some will feel new and we look forward to seeing you, On The Trail. Now go ride your bike.